I think the marketing department for dead-tree magazines needs to go back and think carefully about their sales model.
I used to have a subscription to a certain magazine that focused on Pacific Coast/Mountain lifestyle and modern architecture. I didn’t renew. So they poured on the marketing to try getting me to resubscribe. I keep getting these stupid-assed “Last chance to renew!” “You’ll never get another!” letters, postcards, and emails.
Really? Last chance? Never get another? I don’t think those phrases mean what you think those phrases mean.
What’s to stop me from picking up another copy from a newsstand, taking out one of the four hundred little post-paid subscription cards, and filling it out to get another 24 months for ten bucks?
Oh, right: my loss of interest in your magazine.