Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We’re the middle children of history, man; no purpose or place. We have no Great War, no Great Depression. Our Great War is a spiritual war. Our Great Depression is our lives. We’ve all been raised by television to believe that one day we’d all be millionaires and movie gods and rock stars. But we won’t; and we’re slowly learning that fact.

Fight Club, 1999
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